Home    Meet Lynn    Buying    Selling    Staging   Relocation    Communities     Schools

STAGING A HOME

One of the first things I will do before putting your house on the market is prepare your house for sale. I want to show your house off in its best light to maximize your earning potential. I will tour your house with the eye of a buyer - what works, what doesn't work.

Curb Appeal

Does your house have curb appeal? Can we give it a little pizzazz to draw the buyer in? Would a bit of touch-up paint add dollars to the sale? What about the garden? Is the lawn in order and neatly edged? Are trees and bushes neatly pruned? Are flowers in bloom? If not, it may be time for a garden upgrade. Adding colorful annuals to the front garden will make a big difference. Remember, creating curb appeal will add dollars to your house's final selling price.

Welcome Home

As I walk in the door to your house, I will ask myself, "Does this house say 'Welcome home' to a buyer? Looking through the eyes of a buyer, I recommend changes that will enhance sales appeal.

I'll help you eliminate anything that gives the appearance of clutter. Countertops should be free and clear. Knickknacks, souvenirs, family photos, refrigerator artwork - it's gone. We need to "de-personalize" the house so buyers can imagine it as their home.

Closets and cupboards should appear large and roomy. It's time to make a donation to a local charity or store belongings at a friend's or family member's home.

Reviewing your home room-by-room, I will make recommendations that impact the sale. I'll point out the pieces of furniture that should be removed, rooms that need new paint, carpet that needs to be changed, fixtures that need polishing, windows that need cleaning, and any other improvement that can easily be made to promote the sale.

Return on Staging Investment
This chart shows the average return of your Home Staging investment versus condition-based improvements.

	IMPROVEMENT	TYPICAL COST	INCREASE IN SALES PRICE	AVERAGE RETURN	AGENTS WHO RECOMMEND
	Lighten and brighten	$86-110	$768-935	769%	84%
	Clean & de-clutter	$305-339	$2,093-2,378	594%	91%
	Landscape & trim	$432-506	$1,594-1,839	266%	72%
	Staging Furniture	$212-1,089	$2,275-2,841	169%	76%
	Total	$1,035-2,044	$6,730-7,993	478%	81%
	Fix plumbing, electrical	$338-381	$922-1,208	196%	63%
	Kitchen/bath upgrades	$1,546-2,120	$3,823-4,885	138%	83%
	Repair flooring	$1,531-1,714	$2,267-2,589	50%	62%
	Paint exterior walls	$2,188-2,381	$2,907-3,233	34%	57%
	Replace carpeting	$2,602-2,765	$3,585-3,900	39%	65%
	Based on 2003 HomeGain Survey of 2,000 real estate agents nationwide found that moderately priced home improvements, ranging from $80-2,800, made in preparation for sale actually yield the highest returns when a house is sold.

 

Staging Statistics - Days on Market

This chart compares the average number of days on market between houses not Staged and listed, houses listed, Staged and sold, and houses Staged first, then listed and sold.




2004-2006 StagedHomes.com study of 300 houses Staged by ASP^TM Stagers.
Stage® is a Federally registered trademark of Stagedhomes.com. All rights reserved. Accredited Staging Professional is a trademark of StagedHomes.com. All rights reserved. Copyright 2004 StagedHomes.com and Jennie Norris.

      

Home    Meet Lynn    Buying    Selling    Staging   Relocation    Communities     Schools

By completing the above form, you are giving your consent for Lynn Pilsner and all authorized representatives to contact you even if your name is on a Federal or State "No Call List".

The materials contained within this page may not be reproduced without the express written consent of Ken Brink or Lynn Pilsner. The information herein is believed to be accurate and timely, but no warranty as such is expressed or implied.

Copyright© Ken Brink 2007 All rights reserved